As a real estate professional, you don’t spend much time writing. Or do you? Property descriptions, open house invitations, customer emails, and social media content all take time, and those minutes in front of the keyboard are minutes taken away from customer interactions and networking.

Fortunately, ChatGPT is a free tool that can take a first pass at a lot of your written content, and while you’ll need to edit and refine the results, you’ll gain valuable time back for customer-facing tasks.

Here are three key areas where ChatGPT can lessen your writing workload … as long as you know what to ask.

This is one of the simplest ChatGPT prompts to master. Start with the basics, but take advantage of ChatGPT’s ability to incorporate its own research.

“Write a property description for a 2,200 square-foot house in Cedar Park, TX. It has four bedrooms, two bathrooms, a two-car garage, and an open floorplan. It’s in walking distance to the elementary school.”

Start with the above but add: “The school is Smith Elementary School in Austin ISD. Search the web for information about the school and district, and add that in. Search the web for fun things to do in Cedar Park and add in three.”

Type in “Help me write a branding statement,” and ChatGPT will provide an outline of ideas and questions. Enter your responses in any order, then add more about yourself until you get a statement that resonates.

“I’m a Chicago-area real estate agent with 15 years of experience. I love to help first-time homebuyers and empty nesters find their perfect homes. I was born and raised in this area and know the market well.”

Add in, “I have a great sense of humor, and I love to garden. I own two rescue dogs. I have helped a lot of homebuyers relocate from the city of Chicago to neighboring suburbs.”

If you struggle to post consistently, ChatGPT can revitalize your online presence by creating campaign ideas, content calendars, captions, and more. You can even ask for a month’s worth of posts on a topic, and ChatGPT will create all the posts, including hashtags.

“Create a 30-day calendar of posts for National Homeownership Month.”

Add in, “Ideas include congratulating recent homebuyers, encouraging renters to buy, and talking about how homeownership builds wealth. Search the web for statistics on current homebuying trends and include those. Include three posts of homebuying trivia.”

No matter what you’ve heard, ChatGPT is not a copy-and-paste content machine. Aside from the ethical considerations of presenting AI-generated content as human-generated (and there are many), ChatGPT will include information that’s redundant, irrelevant, or flat-out wrong. It can’t filter for taste or tone, and it’s never a substitute for human judgment. Make sure you are the final author of everything you put your name to!