Take your database from feeble to flourishing. |
If your client base is the lifeblood of your business, then your customer database is the heart that keeps that blood pumping. Maintaining a healthy database is anything but trivial; it’s vital to protecting and harnessing your most valuable asset. When you have the right information about your customers and leverage it properly, you’ll be better positioned to boost client engagement, nurture leads, and generate more business.
But what does a healthy database look like? Let’s dive into the best practices for database management and how to get the most out of yours. |
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The more information you have about a contact, the more accurate you can be with your messaging. As time goes on, try to collect other information such as birthday, lead source, occupation, hobbies, family information, and buying preferences. As your data gets more granular, you can segment your database with hyper-specific marketing (more on that later). |
Bottom line: If you haven’t already, ditch the spreadsheet and invest in some tech. Don’t worry about getting the most robust or complex software right out of the gate. Choose something that you can use and manage on your own, until you’re able to scale your efforts. |
Beyond automated campaigns, configure your CRM to remind you when to contact people at important milestones, such as their birthday, purchase-date anniversary, and when relevant market changes occur. |
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The new year has a way of shifting our focus toward healthier habits and practices, including in our businesses. What else are you prioritizing this year to support a healthy business in 2023?
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